Diversifying and Retaining Consumers: Culture, Education, Returns

There is no one solution for all. This session explores the strategy to diversify target markets across the Middle East and facilitating to different cultures, age groups and lifestyles. This session will help you see if diversifying is your way to go, focusing on demand and supply, education and much more. Exploring all fitness sectors from muscle training, sports and wellness, this session is relevant for all to attend.

The Data Difference: How to Generate New Revenues from Consumers, Employers & Beyond

Using real life insights, learn how analysing wellness data can open up new segments and revenue for your business.

Speakers:

The Unseen Story Behind Building An Empire

Get close and hear the journey of founder and CEO of Middle East expanding fitness business chain. In this session, Fahad will share with you stories from behind the scenes of running a family business to expanding beyond the regions. Sharing with you both gains and losses all business gurus can reflect on, this session is a heartful one, and not to be missed.

Going All In to Create An Ecosystem with Your Marketing: Multi-channel Marketing, Business Development, Strategic Partnership and Engagement/Awareness

Join this session to learn from the region’s biggest fitness brands that has conquered both digitally and bricks and mortars with aggressive, yet strategic and cost-effective marketing strategies.

LUNCH BREAK

The Talent Dialogue: Attracting the New and Retaining the Valuable to Optimise Excellence

Talent is one of the most important drivers for growth and in the Middle East, it is competitive and diversed. Join this session and learn how policy makers, associations and some of the largest sports and fitness companies help to ensure that the talents in the Middle East are nurtured and that there is a sustainable plan for growth.

5 Design Mistakes Gyms Make Globally

For consumer gain and retention, design plays a crucial part in ensuring the ultimate experience is being delivered. Every gym wants to be remembered and talked about. This session shares with you the 5 main mistakes made when design your gym.

The Hybrid Stigma – Is it Really Necessary?

For seamless end-to-end customer experience, technology has become inevitable to adopt. Nevertheless, is the Return of Investment health? From fitness app, smart wearables, CRMs and membership experience, this session discusses the different ways to champion digitalisation, improve the customer experience as well as remain true to the nature of fitness – human interaction.

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