Welcoming Remarks by Chairperson

How to Thrive in a Competitive Landscape

• Why customers choose you and not your competitors
• Experiences v The price trap
• Allowing you to increase your prices v what traps you into deeper discounting
• Knowing what gives your Brand edge in today’s market
• Mastering how to stay relevant after 5 years of trading

Panel: MENA Giga projects and the Responsibility of Fitness, Sports and Wellness

• Taking a closer look at how fitness businesses can contribute and bring impact to regional Giga-projects
• How and why fitness and wellness became a concept for multiple giga projects
• Excelling partnership strategies with long-term planning

Break

Increasing The Lifetime Value of your Customers, Lesson Learned from Past Mistakes

Increasing the lifetime value of your customers has exponential impact on your income. In this session Dr Paul Bedford will review the current researcher on member behaviour and explain how to increase the value of every visit.

Lunch and Networking

Having an Overall Outlook on Fitness and Sports Investment and Understanding the Business: Saudi Arabia, Kuwait and other MENA region

• Being part of a large vision where Fitness is key
• Relationship, trust and important business methodologies in the kingdom
• Understanding the diversed cultures and communities and fitness sentiment of the region

What is New When Running a Successful Ladies only Facility

• Supply and Demand: Facilitating a diverse and inter-cultural community with consistent consumer engagement, data collection and the best technology and equipment
• Using hybrid solutions as a means to progress, increase awareness and engage with the audience
• Proactively creating new careers in fitness and sports for women and training PTs on best training methodologies
• Celebrating the success of women in fitness across the region proactively

Hyper-personalizing, Customer Service, Member Experience and the Future Technology in Fitness and Wellness

• Understanding your customer and predicting their decisions ahead accurately
• Having a clear vision of the role of technology in fitness and wellness
• The uncertainty of Crypto, Bitcoin and The Metaverse: How will this affect fitness technology and users interest
• Having a stringent growth plan for your technology business

End Of Summit

End of Day