Exercise Professionals Summit Agenda

25th-27th October 2024

Day 1 – BUSINESS AND MANAGEMENT

Day 2 – MIND AND RECOVERY

Day 3 – MOVEMENT AND FITNESS

11:00am

Good to Great: Unleashing YOUR Potential as a world class Personal Trainer

  • Gain insights from industry-leading experts with years of experience in the personal training and business domains
  • Benefit from the expertise of YOUR Personal Training, seasoned Personal Training entrepreneurs with an unrivalled track record of empowering personal trainers to achieve client and financial success
  • Unlock the Secrets to PT Success! Discover the indispensable range of PT services you MUST offer, master the art of impactful communication for solid client connections, and unveil the blueprint for crafting the ultimate client consultation
Speaker:

AARON MCCULLOCH

Aaron McCulloch
Co-Owner & Managing Director,
YOUR Personal Training,
YOUR Academy & YOUR Management Solutions

kevin baker

Kevin Baker
Academy Director,
YOUR Academy

12:00pm

Social Media Course 1: How Fitness Professionals Can Level Up Their Social Media and Digital Advertisement Game

  • The revolution of digital marketing in the fitness business
  • Why digital marketing matters and why do you need to start today
  • Driving engagement today? How to get your content to go viral.
  • Lead generation and sales strategies using social media best practices
  • Case studies
Speaker:

SARAH BOU HASSAN

Sarah Bou Hassan
Co-founder & CGO of Fizz Now

MINA SHAWKY

Mina Shawky
Founder and CEO,
LVLUP

13:00pm

Content is Sweat Too!

  • A session emphasizing on the work and methodology of increasing of your following
  • Best methods in planning your content and executing without facing burnout
  • How to manage your creativity and make impactful content
Speaker:

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Tanner Shucks
Founder and Coach,
TrueStrength
(REPs Influencer of the Year Winner 2022)

14:00pm

How to Plan and Price Your Nutrition Plan in your Fitness Programming

  • Classification of Diet Types: Overview of different diet classifications based on macronutrient composition, dietary restrictions, and patterns (e.g., low-carb, Mediterranean, intermittent fasting)
  • Mechanisms of Diet Success: Explanation of how diet types create a calorie deficit, the fundamental principle for weight loss and discussion of how specific diets influence hormones, metabolism, and hunger/satiety cues (e.g., ketosis, protein’s thermogenic effect)
  • Scientific Basis Behind Diet Types: A brief breakdown of the science supporting various diet type: Low-carb; High-protein; Low-fat; Mediterranean
  • Individualization and Sustainability: Emphasis on individual variability in response to diets and importance of long-term sustainability and adherence for successful outcomes
  • Consideration of balanced approaches that incorporate diverse, whole foods
Speaker:

NATHALIE JABAYARAN

Nathalie Jabrayan
Senior Dietitian,
Enhance Fitness

15:00pm

Blueprint for Success: Integrating LTAD and YPDM models in Talent Identification and Development

  • Understanding the Long-Term Athlete Development (LTAD) model: Explore the key principles and stages of the LTAD model in talent identification and development
  • Leveraging the Youth Player Development Model (YPDM): Discover the benefits and strategies of incorporating the YPDM model into talent identification and development programs
  • Building a Blueprint for Success: Learn how to integrate LTAD and YPDM models effectively to create a comprehensive blueprint for talent identification and development
Speaker:

Ivana Banicevic

Ivana Banicevic
PhD*, Head of HERC-Health,
Exercise and Research Center Research Department

16:00pm

How to Scale Your Business with High and Low Systems

  • The AOC framework and how to use this to best gain organic growth within your business.
  • Scaling through ads – When is the right time and what is the best strategy.
  • Scaling through automation – The benefits of your own automated platform and how to use it to its fullest potential
Speaker:

Joss Mooney

Joss Mooney
Co-Founder and CEO,
Elevate Agency, UAE

Jamie Harrison

Jamie Harrison
Co-Founder,
Elevate Agency, UAE

11:00am

Becoming a Brand: The Science Behind Creating Success

  • Delving into the foundations one builds from experience: Bringing in data from thousands of group exercise classes as well as a compilation of members’ feedbacks over the years
  • You as a Brand: Exploring the art of marketing yourself, Going beyond social media
  • Shaping a Legacy
  • Creating your pièce de resistance
Speaker:
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Adriana Campari

12:00pm

Developing your Clients Mental Toughness

  • What is mental toughness?
  • Why is it important?
  • What are the effects of not having it?
  • How can we improve it?
Speaker:

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Danny Bartlett
Fitness Business Growth Consultant,
Fit Marketing

13:00pm

Understanding the Neurology of Movement and Health

Going through the foundations of Neuroanatomy and how it applies in a practical way to movement, posture pain, training, health and overall wellbeing. Covering topics on:

  • The neurology of movement
  • Neural Pathways that deal with balance and stability
  • Neural pathways that deal with movement and coordination
  • The different brain lobes and what they’re responsible for
  • Practical applications to training, movement and overall brain health
Speaker:

Heba Abded Gawad

Heba Abdel Gawad
Founder & Head of Education, .Body//HACK

14:00pm

Step GX Workshop

  • Before pre-choreographed branded group exercise programmes, the Step Fitness phenomenon revolutionised and dominated the Group Exercise Timetable – find out why it’s ready for a return.
  • Discover how the use of the legendary step platform can transform your teaching, plus experience first-hand the 10 choreography variations to expand every exercise in this unique, fun and memorable practical session.
  • Explore ways of swapping the Steps from gathering dust in the corner of the studio to generating income and retention for your business.
Speaker:

Ian Baker

Ian Baker
Master Trainer, CareerSport
Fitness Academy, UK & UAE

15:00pm

Sweat Globally, Benefit Personally: The Impact of Hot Yoga on Wellness

  • Encompassing how the unique blend of heat and mindfulness in hot yoga enhances flexibility, detoxification, and cardiovascular health
  • Importance of community in maintaining these wellness practices, highlighting how participating in hot yoga can foster social bonds, create a supportive environment
  • Discussing the interesting paradox of the vast global reach of hot yoga brands and their low-key status. Hot Yoga Works!
Speaker:

Rebeckah Burns

Rebeckh Burns
Director,
Hot Yoga Works, New Zealand

16:00pm

The Holistic Approach to Corporate Wellness for Personal Trainers and Coaches

  • Understanding what is corporate well-being
  • The role of the modern fitness professional in corporate well-being
  • What skills should the modern fitness professional have?
  • How to up-skill or collaborate to take advantage of the corporate well-being market and boost earning potential.
Speaker:
Matt Marney
Matt Marney
Owner, Wellness Education Dubai

11:00am

Social Media Course 3: Unlocking Social Media Marketing Secrets You Didn’t Know to Generate more Leads

  • Social media profiling and dialling it in for your clientele
  • Generating Leads and following the process > funnels > offer > sale
  • Best way to formulate basic Ads, knowing why and how
Speaker:

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Neil Paterson
Founder, iPT

12:00pm

Advanced Program Design for Muscle Growth: Key Research and Insights

  • Explore the latest research to enhance their program design skills for optimizing hypertrophy
  • Explanation of the physiology of muscle growth, highlighting processes such as MPS and mTOR
  • Sharing recent findings on hypertrophy, providing insights and practical applications.
  • The session concludes with tips to further optimize muscle growth, followed by a recap and an opportunity for participant questions.
Speaker:

Patrick Bejjani

Patrick Bejjani
Managing Director,
Inspire Fitness, UAE

13:00pm

Expand Your Portfolio with the Fluid X Training

  • Learn the benefits of training with our FX aqua bags
  • Train variety of exercises with the Fluid X using functional movements and our 3 water modalities
  • Use the Fluid X as an efficient and effective equipment regardless of fitness level or performance training goal, to create programs and classes
Speaker:

Aileen Wong

Aileen Wong
Fitness Director and Master Trainer,
FluidX, Hong Kong

14:00pm

Strategy Course: Accelerating the Growth of Your Online Training Business

  • Ensure that your online training content provides significant value to your audience, addressing their needs and solving their problems.
  • Showcase testimonials, case studies, or endorsements from satisfied clients and partners to build trust and credibility.
  • Craft a Compelling CTA (Call to Action) and develop a persuasive and clear call to action that guides your audience towards the desired action
Speaker:

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Josef Rakich
Online Personal Trainer, Josef Rakich Fitness

15:00pm

Training in Alternative Environments, Create your own Fitness Space

  • Move away from Gyms and use alternative spaces effectively to save both cost and time
  • Design a workable long-term space for your training
  • Understanding space and movement and the new urban fitness training
  • Your equipment List ideas
Speaker:

Rob Pankhurst

Rob Pankhurst
Founder, Bootcamp.uk.com, Coach, MyPT by Square One Fitness, UAE

16:00pm

Experts United: Changing the Landscape of Group Fitness

  • What if individual training effects, similar to those during personal training, could actually be achieved in GROUPFITNESS?
  • What if, in addition to entertainment, the long-term health was the focus of a GROUPFITNESS SYSTEM?
  • What if fitness clubs were not even required to pay license fees for a standardized, successful GROUPFITNESS SYSTEM?
Speaker:

Kai Schumacher

Kai Schumacher
Owner & CEO, IFHIAS International GmbH, Germany

AGENDAS ARE SUBJECT TO CHANGE

2024 TICKET REGISTRATION
MEET THE SPEAKERS

As a policy of REPs UAE, attendees can gain up to 4 CPD points per day. Please contact [email protected] for more information.