Taking Risks, Diversifying and Dominate

Navigating strategically towards the future of fitness, businesses fuel up for what’s to come intense competition. The fitness ecosystem in the Middle East is getting stronger as players collaborate and dominate.

From being an investor, or owning a multi-million worth club brand, to retail and products – the ecosystem is big enough for all. Consumer demands is evolving, choices are rapidly growing, and accessibility is high. This not only opens new opportunities for empire owners but welcomes new players into the industry, increasing market competitiveness!

With high anticipation, the 2022 Fitness Business Summit is tailored exclusively to be a catalyst for growth and ensure that the industry sustains and grow stronger. Featuring sessions on growth strategies and market penetration, the summit also focuses on consumer end-to-end experience, retention, and delivery.

Providing you with multiple panel discussions, case studies, keynote features and multiple workshops, the 3 days Summit welcomes the fitness community, including Founders, CEOs, CMOs, Chief Innovators, trend-setters, movers, and shakers to attend.


Here are 7 Reasons Why You Should Attend:

  • Stay competitive and hold your leading position in the fitness ecosystem
  • Diversify and expand your database and connect with new consumers
  • Make impact and partake in engaging conversation to shape the future of fitness
  • Retain consumers and adopt best practice in innovation, inclusivity, and overall star experience
  • Understanding Web3 and take lead in building your community through the Metaverse and NFT
  • Grow your network and partake in B2B networking initiatives at the Summit
  • Develop on 3 crucial disciplines and conquer: Market Penetration, Marketing and Branding and Digitalisation

Key Topics featuring during the 3 days summit are:

  • Market Domination with Growth Strategy Formula
  • Diversifying Strategies and Consumer Retention
  • Talent Management and Cultivation
  • Marketing and Branding Excellence
  • New Investment Portfolios and Opportunities
  • Digitisation and Customer Journey Touchpoints


Dave Wright

Creator & CEO – MyZone, UK

Fahad Alhagbani

CEO – Armah Sports, Saudi Arabia

George Flooks

CEO – Fitness First Middle East, UAE

Azzan Albarram

CEO – Horizon Gym, Oman

Loren Holland

Founder and CEO – Gym Nation, UAE

Frank Van de Ven

Vice President International – Life Fitness, Netherlands

Steve Newell

Managing Director – Life Fitness, Netherlands

Nathan Clute

CEO – Pulse Fitness, Saudi Arabia

Tom Foley

General Manager, Go Sport, Courir and NBA, UAE

Niv Harel

Founder & CEO – Icon Fitness, Israel

Abdullah Al-Askari
Abdullah Alaskari

CEO, C-Club, Kuwait

Glen Stollery

CEO – Les Mills, India, Middle East & Africa

Marc Diaper

CEO – Gymbox, UK

Namit Goel

Director, Research and Consulting Practise – Ken Research, India

Harsh Mittal

Director, Research and Consulting Practise – Ken Research, India

Dr Holger Schwarting

Chairman, Sport 2000, Austria

Tarek Fouad

Head of Growth – Shorooq Partners, UAE

Gianni Conti

CEO – Adidas MENA, UAE

Vicki Fitzsimons

Senior Director Brand – Adidas MENA, UAE

Ziad Abdulaal

Investment Manager, Saudi Aramco Entrepreneurship Ventures (Wa’ed)

Ali Nasser

Managing Director Beauty, Sports & Lifestyle Divisions – Fawaz AlHokair, KSA



  • The state of the global fitness industry: a roundup of the long-term ramifications and opportunities for this sector
  • The future of fitness in the Middle East: Addressing changing customer expectations, the evolving competitive landscape, and the new trends and technologies that are redefining the industry
  • The rise of tech-driven fitness: exploring the trends, challenges, and opportunities of digitisation in both online and offline fitness
  • The investment landscape in the fitness industry: Utilising strategic partnerships to drive growth, innovation and investment for fitness and wellness businesses
  • The return on experience: putting customer experience at the core of your retail strategy with an experiential, omnichannel approach


  • Gym, Club and Studio Senior Management and Owners
  • Nutrition and supplement business people
  • Fitness Startups and Entrepreneurs
  • Equipment and technology manufacturers, distributors and retailers
  • Gym, Club and Studio procurement professionals
  • Hospitality professionals
  • Fitness Business Investors
  • Certification and education providers
  • Sports and fitness retailers and distributors
  • Specialist sports, fitness and wellness facilities


  • Gain inspiration from global thought-leaders and disruptors across the fitness spectrum who are shaping the fitness industry
  • Find out what technologies and experiences will provide the right opportunities for creativity and growth
  • Better understand corporate and consumer trends in gyms, sports retail, and hospitality
  • Learn what leading investors are looking for in their next fitness and wellness investment
  • A unique opportunity to network, collaborate and challenge your current way of thinking
  • Meet, network and do business with the biggest industry buyers and investors in the Middle East


We have always been hesitant about attending and participating in fitness events in the region but I can safely say that this was a good investment of time and resources.

This culminated in a few very important meetings that happened after the event, which would not have happened as fast if it weren’t for the Fitness Leaders Business Breakfast.”

“We met some important solution providers for genuine problems we were facing with our business and I can confirm that we will be upgrading our gym management software with a company we met at your event! We are looking forward to Dubai Active Industry in October and seeing what other opportunities lay ahead for us.”