19th May 2022 – Dubai Active Industry
Registration Opens, Coffee and Networking
Opening Remarks
The Impact of the Metaverse on the Consumer Experience and an Operator’s Business
Ian Mullane
Founder – Keepme
Fitness in the Middle East: Exploring the trends, challenges and opportunities at the forefront of the fitness industry in 2022 and beyond
- Exploring emerging trends and strategizing how to make opportunities from them
- Engaging with customers through wearables and tracking devices to create a personalized experience that drives retention
- Cultivating a positive, confident community with in-club experiences
Susan Turner
CEO – PureGym Arabia
Sharare Miller
Owner – Embody Fitness
Abdullah Alaskari
Chief Development Officer – UFC Gym Middle East
Nathan Clute
CEO – Pulse Fitness
How to keep winning through the unpredictability of the GCC market
George Flooks
CEO, MENA – Fitness First
Networking Lunch
The rise of female-only gyms in the Middle East
- Discovering the appeal and the shortcomings of women-only gyms
- Transforming the landscape of ladies’ fitness in the UAE
- Exploring equipment and classes geared specifically towards women
Hanaa Yehya
General Manager – FitnGlam
Laila Lallas
Managing Director – In Shape Ladies Fitness Club
Sarah Al-Turkistani
Co-Founder & CEO – LocaStudios
Rima Faour
Founder – MyCore Studio
– Transforming the fitness experience with cutting-edge equipment and new technology
- Deliberating the technology strategies that will lower costs and accelerate growth
- Uncovering the latest trends in gym equipment to enhance customer experience
- Exploring the potential of AI, gamification, metaverse & virtual fitness within clubs and studios
Fahad Alhagbani
CEO – Armah Sports
Loren Holland
Founder and CEO – GymNation
Ian Mullane
Founder – Keepme
Glen Stollery
CEO – Les Mills, India, Middle East & Africa
The return on experience: putting customer experience at the core of your retail strategy with an experiential, omnichannel approach
- Exploring the challenges and opportunities of meeting evolving customer expectations
- Thinking outside the box to create unique in-store experiences that drive footfall
- Creating a shopping experience that is part of a journey towards a healthy lifestyle
- Developing a solid omnichannel strategy to leave lasting impressions and drive customer loyalty
Gianni Conti
CEO
Adidas MENA
UAE
Holger Schwarting
Chairman
Sport 2000
Austria
Tom Foley
General Manager
Go Sport, Courir and NBA
UAE
Vicki Fitzsimons
Senior Director Brand
Adidas MENA
UAE
Ali Nasser
Managing Director Beauty, Sports & Lifestyle Divisons
Fawaz AlHokair
KSA
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CONTACT US TO GET INVOLVED