Meet Seissense: A Conversation with Hannah Farah

What is Seissense?

Hannah Farah, CEO and Creative Director, Seissense: Seissense (pronounced “Sea Sense”) is a premium global activewear brand first launched in the UK in June 2025. Seissense was created to challenge the norms of activewear by merging high-performance design with conscious luxury. It’s where innovation meets intention, and every stitch tells a story.

At the heart of Seissense is a simple yet powerful belief: Every Move Matters. Whether it’s a stride, a stretch, or a stand for sustainability, our garments are crafted to support the rhythm of a mindful life. Developed over two years by a passionate team, every detail - from advanced fabric technologies to ethical sourcing and timeless silhouettes was meticulously considered to fill a gap in the market for activewear that truly aligns with modern values.

All Seissense products are the face of its brand. Our products speak for themselves - boldly, beautifully, and authentically. They are front and centre, telling the real story of who we are and why we exist. Each piece is a reflection of our mission, a wearable expression of purpose, performance, and planet-conscious living.

Why was Seissense created?

To empower movement - not just physical, but cultural. To inspire people to live with intention, to choose quality over quantity, and to wear their values with pride.

Seissense is for those who seek more from their activewear: more meaning, more innovation, more impact.

Where can customers buy Seissense products?

Seissense products are currently available exclusively through our official online store at www.seissense.com, offering customers direct access to the full collection and latest releases.

 What does the name Seissense mean?

Seissense (pronounced "Sea Sense") is more than a name - it’s a movement. The brand name combines both ‘sense’ and ‘essence’ to reflect the brand’s commitment.   

• "Sense" refers to intuitive design, conscious choices, and a deeper connection to how we move, feel, and live.

• “Essence" is the core of what truly matters—comfort, performance, sustainability, and style distilled into every Seissense piece you wear.

What is the brand’s approach to inclusivity and sizing?

Seissense is committed to creating garments that support and celebrate movement for all. While the current size range reflects a thoughtfully curated selection based on the brand’s initial launch, each piece is designed with comfort, performance, and flattering fit in mind - across a variety of body types.

The brand takes a considered approach to sizing, ensuring that every garment is crafted with high-quality materials and ergonomic design features like stretch, breathability, and zero-chafe construction.

As Seissense grows, expanding size inclusivity is part of its long-term vision to ensure more people can experience the benefits of conscious, high-performance activewear.

Are there any notable ambassadors, influencers, or partnerships?

While Seissense does not currently partner with official ambassadors or influencers, the brand is proudly growing an authentic, values-driven community of like-minded individuals who genuinely connect with its mission. Seissense focuses on building organic relationships with customers who share a passion for conscious living, ethical fashion, and purposeful movement.

This grassroots approach reflects the brand’s belief that real impact starts with real people - where every move, and every voice, matters.

How does Seissense engage with its community?

Seissense is deeply committed to building a conscious, connected community that shares its values of mindful living, sustainability, and purposeful movement. The brand actively engages with its audience across multiple channels—including Instagram, Facebook and TikTok and exclusive website blogs - where it shares behind-the-scenes content, product education, wellness inspiration, and stories from real customers.

Through its newsletter, Seissense offers early access to new collections, exclusive content, and insights into the brand’s mission and impact. The brand also runs thoughtful advertising campaigns that reflect its ethos and invite customers to be part of a larger movement.

User-generated content plays a key role in Seissense’s community engagement. The brand regularly features customer photos, testimonials, and stories, celebrating the diverse ways people wear and live in Seissense. This two-way dialogue fosters authenticity and empowers customers to feel seen, heard, and valued.

What are Seissense’s Unique Selling Points (USPs)?

Seissense redefines performance wear by blending cutting-edge sustainable innovation, ethical production, and philanthropic purpose with stylish, functional design. Its USPs include:

1. Sustainability & Innovation – Ethically sourced materials, low-impact processes, and advanced technologies like FUZE and collagen-infused yarn, featuring moisture-wicking, zero-chafe, PFAS-free materials that support conscious living.

2. Philanthropy – A “Pay It Forward” initiative donates £1 per purchase to clean water

   projects in Malawi.

3. Ethical Production – All products are made in OEKO-TEX® and B Corp certified

   factories, ensuring fair wages and responsible practices.

4. Design – Timeless, high-performance activewear where technology, functionality, and aesthetics work seamlessly together to deliver style, comfort, and performance.

Expanded 4 USPs below

1. Sustainability & Innovation  

How does Seissense prioritize sustainability?

A: Sustainability is central to Seissense’s mission. Every piece is thoughtfully designed to reduce harm, extend wear, and uplift communities. The brand partners exclusively with safe and sustainable manufacturers, using ethically sourced materials that meet rigorous standards for quality and environmental responsibility.

Seissense garments are made to last, encouraging a shift away from fast fashion.

The brand’s commitment includes:

• Ethical sourcing of raw materials

• Low impact dyeing processes

• Minimal waste production through efficient design and manufacturing

• Recyclable and compostable packaging

• Carbon-conscious logistics to reduce transportation emissions

These practices reflect Seissense’s belief that fashion should empower both the wearer and the world they move through.

What innovation/technology is used on garments?

Seissense is using FUZE Technology in many of our selected activewear pieces, a cutting-edge, chemical-free biotech treatment that permanently bonds to fabrics to eliminate odour-causing bacteria-keeping garments fresher for longer without harmful coatings.

What is FUZE technology?

FUZE is a sustainable surfaces and textile treatment technology. With FUZE, you don’t have to choose between the environment and the benefits that improve your life like antimicrobial Odor-control, cooling, hyper-evaporation, or UV/UVB protection. Love them both, with FUZE and Seissense.

Has FUZE been applied to all Seissense products?

FUZE technology was intentionally applied only to select products in the Seissense collection - specifically those designed for high-intensity workouts where antimicrobial and odor-control benefits are most needed. This purposeful approach ensures that the technology enhances performance where it matters most. Products treated with FUZE are clearly marked on the website, allowing customers to easily identify which items include this advanced feature. Not all garments needed FUZE applications.

What other innovations does Seissense offer?

Seissense uses collagen-infused yarn recycled from the ocean bed, PFAS-free materials, moisture-wicking technology, and zero-chafe designs.

2. Philanthropy  

Does Seissense support any charitable initiatives?

Yes. Through its “Pay It Forward” initiative, Seissense donates £1 from every purchase to the Nourish Fund UK, which helps build clean water wells for communities around Lake Malawi. More information - Nourish Fund

3. Ethical Production  

What makes Seissense ethical?

Seissense is committed to ethical manufacturing at every stage of its supply chain. All products are made in OEKO-TEX® and B Corp certified factories, ensuring safe working conditions, fair wages, and environmentally responsible practices. The brand partners only with facilities that uphold transparency, worker empowerment, and social accountability.

By embracing slow fashion principles, Seissense prioritizes quality over quantity, reducing waste and promoting long-term sustainability.

4. Design  

What inspired the designs?

Every Seissense product is the result of over two years of research and development, ensuring premium quality, fit, and performance. The brand draws creative inspiration from a wide range of artistic influences, releasing seasonal, limited-edition capsule collections featuring hand-illustrated designs inspired by artists and movements across different eras.

To cater to a variety of personal styles, Seissense also intentionally incorporates minimalistic colour palettes and subtle patterns alongside its more expressive pieces - offering a balanced collection that speaks to both bold and understated tastes.

This thoughtful design approach adds depth to the brand’s visual identity while maintaining its commitment to innovation and individuality.

Design Innovations: watch this space as we are working on developing fabric technology and innovations as we expand our brand.

What are the price points?

Seissense offers premium activewear crafted with advanced technology, sustainable materials, and ethical production standards. Reflecting its commitment to quality and innovation, prices range as follows: women’s leggings are priced between £75–£135, tops and bras between £46–£96, men’s bottoms from £64–£149, and jackets for both men and women from £114–£299.

As a brand that embraces slow fashion, Seissense focuses on timeless, durable pieces designed to last - steering away from fast fashion trends and encouraging conscious consumption. For a complete breakdown of product pricing, please refer to the product details in the press release and visit www.seissense.com for the full range.

Who is the target market?

Seissense is designed for modern, mindful individuals - both women and men of all ages – those who value wellness, conscious living, and versatile style. Whether you're working out, working from home, or out and about, Seissense offers elevated athleisure and performance wear that fits seamlessly into active and everyday lifestyles.

With a roughly 60:40 female-to-male product split, the brand places a slightly stronger emphasis on women's collections, while still offering a thoughtfully curated range for men.

Seissense speaks to those who care not only about how their clothes look and feel, but also about the values behind the brands they support.

Where is Seissense headed, and what does the future look like for the brand?

Seissense is just getting started. With future seasonal collections already in development, the brand is expanding into new categories including resort wear, a kids’ range, and the introduction of unique artistic patterns that bring a fresh, expressive edge to its designs.

Looking ahead, Seissense is focused on deepening its presence in the UK while gradually expanding its reach across global markets. As the demand for stylish, sustainable, and ethically made activewear continues to grow, Seissense is committed to meeting it with purpose-driven innovation and timeless design.

Guided by the belief that “Every Move Matters,” the brand’s long-term vision is to empower conscious consumers with products that not only perform beautifully but also contribute to a more responsible, connected, and impactful world.