IEG Middle East

30 Oct - 01 Nov 2026

Dubai Exhibition Centre, Expo City

Dubai Active Industry
Dubai Active Industry
Dubai Active Industry
Dubai Active Industry
Dubai Active Industry

Advisory Board

Dubai Active Industry
Dubai Active Industry

Driving the Next Phase of Growth for the Middle East’s Health, Fitness and Wellness Sector

The Dubai Active Industry Advisory Board brings together some of the most respected and influential leaders from across the region's health, fitness and wellness ecosystem.

Representing a diverse range of sectors and powerful region-wide and global expertise, the board provides strategic insight that helps guide the future direction of Dubai Active Industry and the wider industry it serves.

13

Members

245

Years of Expertise

25+

Markets Operated

1

Shared Vision

BOARD MEMBERS

Glen Stollery

Glen Stollery

CEO, Les Mills International (Middle East, India and Africa)

Greg Boucher

Greg Boucher

CEO, MEFITPRO

Hashem Aljamal

Hashem Aljamal

CEO, Cypex Group

John Foy

John Foy

COO, Inspire Kuwait

Kathryn Moore

Kathryn Moore

Founder and Managing Director, Spa Connectors

Laura Brown

Laura Brown

Regional Manager MENA, HYROX365 and HYROX

Lucy Merigold

Lucy Merigold

Head of Marketing, Fitness First Middle East

Lydia Bel

Lydia Bel

CEO, Wellness First

Mahmoud Wafa

Mahmoud Wafa

Operations and Commercial Manager, Arena Fitness Innovation KSA

Mark Kirby

Mark Kirby

Hospitality Executive & Industry Advisor

Raffy Etyemezian

Raffy Etyemezian

Consultant, RE Fitness Consulting

Rory McEntee

Rory McEntee

CMO, GymNation

Roland Steyn

Roland Steyn

Owner, MiFitness International

*in alphabetical order

Join our network

Sign-up and be first to hear about the latest exciting show updates. Stay tuned for some ground-shaking announcements coming soon!

Thank you for your interest

We will be in touch soon!

© IEG Middle East 2026 All Rights Reserved