Ian Mullane
How Top Performing Fitness Operators Maximise Sales Revenues
30th March 2022 | 2pm GST
As the founder and CEO of AI-powered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date –including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimization and transform the way they interact with customers and prospects.
A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralize them. Ian is a Fellow of the Institute of Sales and Marketing Management, holds a Msc. in Marketing and is a trained economist with a speciality is markets and competition.
In this session, Ian Mullane will outline how top performing operators manage and measure their sales operations. What this session will cover:
- Defining and measuring the sales process
- Fixing leaky funnels
- Using automation in the sales process
- Extracting maximum value from every hard-won lead
- Increasing leads that fit your ideal member profile
- Using your data to maximise your social media advertising
- Using data to target members for secondary spend
When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane.
As the founder and CEO of AI-powered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date –including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimization and transform the way they interact with customers and prospects.
A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralize them. Ian is a Fellow of the Institute of Sales and Marketing Management, holds a Msc. in Marketing and is a trained economist with a speciality is markets and competition.