IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Industry
XPRO Summit

XPRO Summit

XPRO Summit

25 October 2025

Dubai Exhibition Centre, Expo City

XPRO Summit

Welcome to the XPRO Summit

The leading platform for fitness professionals striving for excellence to enhance skills, enrich business acumen, and achieve a balanced lifestyle.

Delivered by world-class trainers, attendees gain knowledge, tools, and strategies through workshops and networking to excel in their careers and make a meaningful impact.

Accredited by internationally recognised ActiveIQ, the XPRO Summit upholds the highest educational standards in the Middle East.

Agenda

11:00 - 12:00PM

A Detailed Glimpse of Exercise Professional Trends

11:00 - 12:00PM | A Detailed Glimpse of Exercise Professional Trends

This session explores the latest fitness industry trends—from groundbreaking research and AI’s growing role to the rise of modern sales strategies. Is tech a threat or a powerful tool? And how can trainers evolve to thrive in today’s market? 

Learning Objectives  

  1. Identify key global, regional, and generational fitness trends shaping the industry in 2025.  

  2. Understand the latest research updates in hypertrophy, pregnancy, and nutrition.  

  3. Evaluate the impact of artificial intelligence on the fitness profession.  

  4. Recognize modern sales approaches relevant to fitness and coaching services.  

  5. Reflect on practical strategies to adapt to changing industry dynamics.

Presented by

Patrick Bejjani

Executive Director, Inspire Fitness Academy

12:00 - 12:30PM

Navigating Trainer Accreditation in the UAE Fitness Industry

12:00 - 12:30PM | Navigating Trainer Accreditation in the UAE Fitness Industry

As the UAE’s fitness sector rapidly grows, accreditation has become essential for trainers aiming to stand out and build trust with clients, employers, and regulators. This session will provide a clear roadmap for fitness professionals on how to obtain recognized accreditation, meet industry standards, and unlock new career and business opportunities across the Emirates.  

Learning Objectives

  1. Understand the importance and benefits of professional accreditation for fitness trainers in the UAE market. 

  2. Learn about the key accreditation bodies, certification requirements, and compliance standards relevant to UAE fitness professionals. 

  3. Explore how accreditation enhances client trust, employer confidence, and career progression. 

  4. Discover practical steps and resources to successfully acquire and maintain your fitness trainer accreditation in the UAE. 

Hosted by

Jenny Patrickson

Managing Director, Active IQ

12:30 - 1:00PM

Beyond Limits: The Enesys System That Rewires Body and Mind

12:30 - 1:00PM | Beyond Limits: The Enesys System That Rewires Body and Mind

Enesys Performance is a fight-inspired fitness system founded by Marios Kokonas, blending strength, endurance, and mental resilience through “controlled chaos” training. Rooted in energy system science, functional movement, and mindset conditioning, it safely simulates combat intensity to accelerate physical and mental growth.

Key Takeaways:

  • Controlled chaos boosts stamina, strength, and resilience.

  • Methods mimic fight-level intensity without causing burnout or injury.

  • Practical tools help clients evolve physically and mentally.

Recommended for: Gym owners, studio operators, fitness entrepreneurs, and coaches designing elite conditioning programs for MMA athletes or fitness enthusiasts seeking transformation.

Speaker

Mario Kokonas

Founder, Enesys Performance

1:00 - 2:00PM

Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions

1:00 - 2:00PM | Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions

Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions will explore how women’s unique health needs shape their fitness journey. From the menstrual cycle to menopause, we’ll highlight evidence-based exercise strategies, professional training opportunities, and industry perspectives. This session will be both presentation and an expert panel discussion.   

Learning Objective 
By the end of this session, participants will: 

  • Understand why knowledge of women’s health is essential for fitness professionals. 

  • Recognize how exercise impacts different stages of a woman’s life. 

  • Gain awareness of specialized courses on menstrual health and menopause. 

  • Learn from industry leaders about breaking barriers in women’s health and fitness. 

Presented by

Steven Dick

Co-Founder, The Fitness Group Education

Scott Agnew

Co-Founder, The Fitness Group Education

Daisy Pearce

Tutor & Assessor, The Fitness Group

2:00 - 3:30PM

Masterclass by YOUR Personal Training

2:00 - 3:30PM | Masterclass by YOUR Personal Training

Build a World-Class Personal Training Team + Become a World-Class PT 
Curated by YOUR Personal Training, this high-impact Masterclasses are designed for both gym operators and Personal Trainers. Split into two focused sessions, one for operators on building and retaining elite PT teams, and one for trainers looking to elevate their career, it delivers practical insights, proven strategies, and real-world solutions. 

 Whether you're a fitness leader looking to improve recruitment and retention or a PT aiming for long-term success, these sessions offers value at every level. 

 YOUR Personal Training is the UK’s leading partner for fitness facilities seeking to build, develop, and retain high-performing Personal Trainers. We help gyms attract top talent, upskill teams, and drive long-term commercial success — all while enhancing the member experience. 

 Join us to future-proof your business and empower your team to thrive. 

Presented by

Aaron McCulloch

Co-Owner & Director, Your Personal Training

James Lorey

Co-Owner & Director, YOUR Personal Training

4:15 - 5:15PM

Stronger, Leaner, Smarter, Longer: The Hybrid Training Method for Longevity

4:15 - 5:15PM | Stronger, Leaner, Smarter, Longer: The Hybrid Training Method for Longevity

In today’s fitness market, clients aren’t just chasing quick results - they’re investing in longevity: sustainable strength, mobility, and vitality that last a lifetime. This session reveals how to design hybrid training methods that prioritize healthy aging and long-term resilience, while still delivering rapid results and a premium experience. Discover how to seamlessly integrate Lagree, Reformer Pilates, Somatic Programmes, Breathwork, Recovery, and Relaxation into a system that builds bodies to perform now and thrive decades from now. 

Learning Outcomes: 

  • Learn how to future-proof your clients’ health by programming for longevity, not just short-term transformation. 

  • Master the art of balancing intensity with recovery to prevent burnout and promote sustainable fitness. 

  • Discover how to adapt training for every life stage — from athletes and postnatal mothers to aging populations. 

  • Walk away with ready-to-implement hybrid strategies that help clients look, feel, and move better for longer. 

 Recommended for: Pilates instructors, Lagree trainers, functional trainers, personal trainers, boutique studio owners, wellness coaches, and longevity specialists

Panelists

Natalie El Khouri

Founder, Soma Within

Sarah Sibai

Customer Experience and Business Development Director, Les Mills Middle East

Yash Moradiya

Yogapreneur

Ana Margarida Cordeiro Ferrao

Pilates Master Teacher, Reformsa

Included in the complementary Trade Pass

B2B Matchmaking App

Exhibition - All 3 Days

VIP Buyers Lounge

Official Networking Party

MENA Roundtable

ICREPS Global Standards Summit

XPRO Summit

Future Wellness Summit

What else is happening?

Find out what else is happening at the region’s premier conferences for health, fitness, and wellness professionals. Our events deliver cutting-edge insights, global perspectives, and practical strategies to sharpen your expertise in one of the world’s fastest-growing markets.

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