IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Industry
XPRO Summit

XPRO Summit

XPRO Summit

25 October 2025

Dubai Exhibition Centre, Expo City

XPRO Summit

Welcome to the XPRO Summit

The leading platform for fitness professionals striving for excellence to enhance skills, enrich business acumen, and achieve a balanced lifestyle.

Delivered by world-class trainers, attendees gain knowledge, tools, and strategies through workshops and networking to excel in their careers and make a meaningful impact.

Accredited by internationally recognised ActiveIQ, the XPRO Summit upholds the highest educational standards in the Middle East.

Agenda

24 October 2025

Yoga & Pilates Studio

1:00 - 3:00PM

Cue and Communication Workshop for Yoga And Pilates Teachers

1:00 - 3:00PM | Cue and Communication Workshop for Yoga And Pilates Teachers

Key Goals:  

  • Understanding the importance of good communication 

  • Applying the best strategies for effective teaching 

  • Identify the styles of communication DISC and how to adapt teaching to each of them 

  • Learning the differences between Instruction, Cues, Analogies and Imagery and how to use them effectively; 

  • Practical application of the concepts in 3 to 5 Pilates Movements 

About facilitator:  

Founded in 2021 by Margarida Ferrão, an international Coach and Educator with more than 30 Years of expertise in the Fitness Industry and Pilates, Movement by MF is a premium training provider specialised in highquality Pilates education programs for fitness professionals and wellness institutions. With a strong international experience across Europe, Singapore and the Middle East, and certifications from the most important names in the Pilates “world”, they are committed to training remarkable instructors through personalised programs that align technical rigor, pedagogical excellence, deep passion for movement and long-lasting results for fitness operators in the Gulf region. Their Mission is to shape the future of Fitness in the Gulf through premium Pilates educational programs that empower instructors to drive member loyalty and promote lifelong movement habit

25 October 2025

10:30 - 11:30AM

A Detailed Glimpse of Exercise Professional Trends

10:30 - 11:30AM | A Detailed Glimpse of Exercise Professional Trends

This session explores the latest fitness industry trends—from groundbreaking research and AI’s growing role to the rise of modern sales strategies. Is tech a threat or a powerful tool? And how can trainers evolve to thrive in today’s market? 

Learning Objectives  

  1. Identify key global, regional, and generational fitness trends shaping the industry in 2025.  

  2. Understand the latest research updates in hypertrophy, pregnancy, and nutrition.  

  3. Evaluate the impact of artificial intelligence on the fitness profession.  

  4. Recognize modern sales approaches relevant to fitness and coaching services.  

  5. Reflect on practical strategies to adapt to changing industry dynamics.

Presented by

Patrick Bejjani

Executive Director, Inspire Fitness Academy

11:30 - 12:00PM

Navigating Trainer Accreditation in the Gulf Fitness Industry

11:30 - 12:00PM | Navigating Trainer Accreditation in the Gulf Fitness Industry

As the UAE’s fitness sector rapidly grows, accreditation has become essential for trainers aiming to stand out and build trust with clients, employers, and regulators. This session will provide a clear roadmap for fitness professionals on how to obtain recognized accreditation, meet industry standards, and unlock new career and business opportunities across the Emirates.  

Learning Objectives

  1. Understand the importance and benefits of professional accreditation for fitness trainers in the UAE market. 

  2. Learn about the key accreditation bodies, certification requirements, and compliance standards relevant to UAE fitness professionals. 

  3. Explore how accreditation enhances client trust, employer confidence, and career progression. 

  4. Discover practical steps and resources to successfully acquire and maintain your fitness trainer accreditation in the UAE. 

Panelists

Jenny Patrickson

Managing Director, Active IQ

Gemma Quinnell

Executive Director, IQ Lifestyle

Moderated by

Heba Abdel Gawad

Co-Founder and Head of Education, .body//HACK

12:00 - 12:30PM

Beyond Limits: The Enesys System That Rewires Body and Mind

12:00 - 12:30PM | Beyond Limits: The Enesys System That Rewires Body and Mind

Enesys Performance is a fight-inspired fitness system founded by Marios Kokonas, blending strength, endurance, and mental resilience through “controlled chaos” training. Rooted in energy system science, functional movement, and mindset conditioning, it safely simulates combat intensity to accelerate physical and mental growth.

Key Takeaways:

  • Controlled chaos boosts stamina, strength, and resilience.

  • Methods mimic fight-level intensity without causing burnout or injury.

  • Practical tools help clients evolve physically and mentally.

Recommended for: Gym owners, studio operators, fitness entrepreneurs, and coaches designing elite conditioning programs for MMA athletes or fitness enthusiasts seeking transformation.

Speaker

Mario Kokonas

Founder, Enesys Performance

12:30 - 2:00PM

Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions

12:30 - 2:00PM | Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions

Breaking Barriers: Female-Specific Health Challenges & Fitness Solutions will explore how women’s unique health needs shape their fitness journey. From the menstrual cycle to menopause, we’ll highlight evidence-based exercise strategies, professional training opportunities, and industry perspectives. This session will be both presentation and an expert panel discussion.   

Learning Objective 
By the end of this session, participants will: 

  • Understand why knowledge of women’s health is essential for fitness professionals. 

  • Recognize how exercise impacts different stages of a woman’s life. 

  • Gain awareness of specialized courses on menstrual health and menopause. 

  • Learn from industry leaders about breaking barriers in women’s health and fitness. 

Moderated by

Zena Habi

Lifestyle Wellness Consultant

Panelists

Eryn Barber

Partnership and Marketing Manager, The Fitness Group

Elly Nunga

Health and Wellness PT

Elle Mace

Integrative Practitioner & Author

2:00 - 3:30PM

Masterclass by YOUR Personal Training

2:00 - 3:30PM | Masterclass by YOUR Personal Training

Build a World-Class Personal Training Team + Become a World-Class PT 
Curated by YOUR Personal Training, this high-impact Masterclasses are designed for both gym operators and Personal Trainers. Split into two focused sessions, one for operators on building and retaining elite PT teams, and one for trainers looking to elevate their career, it delivers practical insights, proven strategies, and real-world solutions. 

 Whether you're a fitness leader looking to improve recruitment and retention or a PT aiming for long-term success, these sessions offers value at every level. 

 YOUR Personal Training is the UK’s leading partner for fitness facilities seeking to build, develop, and retain high-performing Personal Trainers. We help gyms attract top talent, upskill teams, and drive long-term commercial success — all while enhancing the member experience. 

 Join us to future-proof your business and empower your team to thrive. 

Presented by

Aaron McCulloch

Co-Owner & Director, Your Personal Training

James Lorey

Co-Owner & Director, YOUR Personal Training

Loreana Acosta

Business Strategist

3:30 - 4:15PM

Only 2% of Your Members Use Personal Training – Here’s How to Unlock the Rest

3:30 - 4:15PM | Only 2% of Your Members Use Personal Training – Here’s How to Unlock the Rest

Globally, only about 2% of gym members use personal training (PT), not due to lack of demand but because of outdated structures and fragmented models. In this session, Enhance CEO Tarek Mounir will address systemic barriers—such as inefficient workflows and limited policy support—and present a roadmap to make PT central to the fitness industry.

When scaled effectively, PT evolves beyond a service into a growth engine, driving revenue across recovery, nutrition, wearables, and wellness. With the right mix of scalable tech, government incentives, and collaborative frameworks, PT can shift from a niche product to a mainstream driver of profitability.

Learning Objectives

  • Understand why PT usage is capped at ~2% and why transformation is urgent.

  • Explore how insurance subsidies, tax incentives, and policy innovation can expand PT access.

  • Review tech solutions that remove operational barriers in HVLP gyms.

  • Learn from global case studies on system-led PT boosting retention, trainer earnings, and member value.

  • Define the roles of governments, operators, and tech providers in making PT mainstream.

Speaker

Tarek Mounir

CEO and Founder, Enhance Fitness

4:15 - 5:00PM

Stronger, Leaner, Smarter, Longer: The Hybrid Training Method for Longevity

4:15 - 5:00PM | Stronger, Leaner, Smarter, Longer: The Hybrid Training Method for Longevity

In today’s fitness market, clients aren’t just chasing quick results - they’re investing in longevity: sustainable strength, mobility, and vitality that last a lifetime. This session reveals how to design hybrid training methods that prioritize healthy aging and long-term resilience, while still delivering rapid results and a premium experience. Discover how to seamlessly integrate Lagree, Reformer Pilates, Somatic Programmes, Breathwork, Recovery, and Relaxation into a system that builds bodies to perform now and thrive decades from now. 

Learning Outcomes: 

  • Learn how to future-proof your clients’ health by programming for longevity, not just short-term transformation. 

  • Master the art of balancing intensity with recovery to prevent burnout and promote sustainable fitness. 

  • Discover how to adapt training for every life stage — from athletes and postnatal mothers to aging populations. 

  • Walk away with ready-to-implement hybrid strategies that help clients look, feel, and move better for longer. 

 Recommended for: Pilates instructors, Lagree trainers, functional trainers, personal trainers, boutique studio owners, wellness coaches, and longevity specialists

Panelists

Natalie El Khouri

Founder, Soma Within

Sarah Sibai

Customer Experience and Business Development Director, Les Mills Middle East

Yash Moradiya

10x Guinness World Record Holde, Yogipreneur

Ana Margarida Cordeiro Ferrao

Owner of Movement MYF , Head Pilates Teacher,Reform KSA

Moderated by

Lucas Aoun

Australia’s Leading Biohacker, Mens Health Expert

5:00 - 6:00PM

Muscles Can’t Be Replaced: Training for Strength That Lasts a Lifetime

5:00 - 6:00PM | Muscles Can’t Be Replaced: Training for Strength That Lasts a Lifetime

We replace joints - unless we learn how to train them to last...the question is how? 

 We are excited to bring back the Joint Whisperer, Ava Rodriguez, all the way from Australia. You’ll learn why your joints, and the nervous system guarding them, decide how you move and age. Then you’ll feel it in your own body. This is the missing piece in unlocking true longevity. 

 This session will be split into two parts: a presentation and a practical workshop. 

 Learning Outcomes:  

  • Understand the critical relationship between joints, muscles, and the nervous system in determining movement and aging. 

  • Discover training methods that protect joint longevity and preserve muscle strength over time. 

  • Experience practical techniques to improve movement efficiency and resilience in your own body. 

  • Gain strategies to integrate longevity-focused training into everyday routines or professional coaching. 

Speaker

Ava Rodriguez

The joint whisperer, CEO & Founder,  Mobility Fitness Academy

Included in the complementary Trade Pass

B2B Matchmaking App

Exhibition - All 3 Days

VIP Buyers Lounge

Official Networking Party

MENA Roundtable

ICREPS Global Standards Summit

XPRO Summit

Future Wellness Summit

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