IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Industry
XPRO Summit

XPRO Summit

XPRO Summit

25 October 2025

Dubai Exhibition Centre, Expo City

XPRO Summit

Welcome to the XPRO Summit

The leading platform for fitness professionals striving for excellence to enhance skills, enrich business acumen, and achieve a balanced lifestyle.

Delivered by world-class trainers, attendees gain knowledge, tools, and strategies through workshops and networking to excel in their careers and make a meaningful impact.

Accredited by internationally recognised ActiveIQ, the XPRO Summit upholds the highest educational standards in the Middle East.

Agenda

11:00 - 12:00PM

A Detailed Glimpse of Exercise Professional Trends

11:00 - 12:00PM | A Detailed Glimpse of Exercise Professional Trends

This session explores the latest fitness industry trends—from groundbreaking research and AI’s growing role to the rise of modern sales strategies. Is tech a threat or a powerful tool? And how can trainers evolve to thrive in today’s market? 

Learning Objectives  

  1. Identify key global, regional, and generational fitness trends shaping the industry in 2025.  

  2. Understand the latest research updates in hypertrophy, pregnancy, and nutrition.  

  3. Evaluate the impact of artificial intelligence on the fitness profession.  

  4. Recognize modern sales approaches relevant to fitness and coaching services.  

  5. Reflect on practical strategies to adapt to changing industry dynamics.

Presented by

Patrick Bejjani

Executive Director, Inspire Fitness Academy

12:00 - 1:00PM

Navigating Trainer Accreditation in the UAE Fitness Industry

12:00 - 1:00PM | Navigating Trainer Accreditation in the UAE Fitness Industry

As the UAE’s fitness sector rapidly grows, accreditation has become essential for trainers aiming to stand out and build trust with clients, employers, and regulators. This session will provide a clear roadmap for fitness professionals on how to obtain recognized accreditation, meet industry standards, and unlock new career and business opportunities across the Emirates.  

Learning Objectives

  1. Understand the importance and benefits of professional accreditation for fitness trainers in the UAE market. 

  2. Learn about the key accreditation bodies, certification requirements, and compliance standards relevant to UAE fitness professionals. 

  3. Explore how accreditation enhances client trust, employer confidence, and career progression. 

  4. Discover practical steps and resources to successfully acquire and maintain your fitness trainer accreditation in the UAE. 

Hosted by

Jenny Patrickson

Managing Director, Active IQ

1:00 - 2:00PM

The Fitness Group Bootcamp

1:00 - 2:00PM | The Fitness Group Bootcamp

The Fitness Group Education is a global leader in health and fitness education, operating across the UK, Europe, the UAE, and Asia. Known for their industry-leading 5-star support, their expert team empowers fitness professionals to advance their careers through a wide range of internationally recognised qualifications.

Don’t miss their specially curated bootcamp designed for exercise professionals of all levels looking to level up their skills.

Presented by

Steven Dick

Co-Founder, The Fitness Group Education

Scott Agnew

Co-Founder, The Fitness Group Education

2:00 - 3:30PM

Masterclass by YOUR Personal Training

2:00 - 3:30PM | Masterclass by YOUR Personal Training

Curated by YourPT, this Masterclass equips exercise professionals with essential career strategies, insights into emerging industry trends, and practical guidance to prepare for the future. Featuring both a presentation and a panel discussion, it’s a must-attend session for those looking to stay ahead in the fitness industry.

YOUR Personal Training is the leading choice for Personal Trainers and fitness facilities nationwide. They specialise in empowering Personal Trainers with rewarding careers while providing clients access to top-tier fitness professionals to achieve their fitness objectives. Additionally, they offer tailored personal training solutions designed to elevate the member experience at fitness facilities nationwide.

Presented by

Aaron McCulloch

Director and Co-Owner, Your Management Solutions Group (YMSG)

James Lorey

Co-Owner & Director, YOUR Personal Training

3:30 - 4:30PM

Stronger, Leaner, Smarter: The Hybrid Training Method Every UAE Client Wants

3:30 - 4:30PM | Stronger, Leaner, Smarter: The Hybrid Training Method Every UAE Client Wants

In the fast-paced UAE fitness market, clients expect rapid results, long-term resilience, and a premium experience. This session shows how to blend Lagree, Reformer Pilates, and functional training into a results-driven hybrid method. Learn to program with precision, balance intensity with recovery, and adapt for athletes, postnatal mothers, and longevity-focused clients, leaving with strategies to stand out in a competitive fitness hub.

Recommended for: 

Pilates Instructors, Lagree Trainers, Functional Trainers, Personal Trainers, and Boutique Studio Owners.

Included in the complementary Trade Pass

B2B Matchmaking App

Exhibition - All 3 Days

VIP Buyers Lounge

Official Networking Party

MENA Roundtable

ICREPS Global Standards Summit

XPRO Summit

Future Wellness Summit

Want to speak, sponsor or attend?

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