Middle East Fitness Business Summit - CEO Forum

A conversation between key city influential leaders, exploring the success of collaboration between government and private sector innovators can shape a future-ready fitness and wellness ecosystem, one that drives national health, boosts economic resilience, and accelerates technological progress.

In this visionary keynote, futurist Carl Rohde reveals the most influential global trends shaping the future of fitness, health, and wellness, from biohacking and longevity science to immersive fitness experiences and wellness tourism. Drawing on his extensive cultural trend research at Science of the Time, Carl will explore how these innovations can be reimagined and localised to elevate the Middle East’s unique fusion of wellness, luxury, and lifestyle.

This session delivers strategic foresight for governments, investors, and industry leaders aiming to position the region as a world-class wellness hub. Over the past three years, Carl has interviewed 150 thought leaders, all at CEO or sub-CEO level, across fitness, health, hospitality, luxury, and technology. Expect powerful insights and direct quotes from these conversations, offering valuable perspectives for every fitness leader in attendance.

For the first time, the UAE’s leading fitness and wellness operators have united to create a comprehensive, industry-led report, marking a major milestone for the region’s fast-growing active sector. This data-driven collaboration offers clear insights into operator performance, consumer behaviours, and market trends, filling a critical gap and helping shape the future of fitness in the UAE.

The session will feature a presentation of the key findings, followed by a panel discussion with the stakeholders behind the report, and an open Q&A.

Step out of the conference room and into a more relaxed setting. The networking lunch is your chance to grab a bite, meet the people behind the ideas, and have real conversations that could spark future collaborations. Whether you're reconnecting with familiar faces or meeting someone new, this setting allows you to share ideas, and build genuine connections.