Middle East Fitness Business Summit - CEO Forum

A conversation between key city influential leaders, exploring the success of collaboration between government and private sector innovators can shape a future-ready fitness and wellness ecosystem, one that drives national health, boosts economic resilience, and accelerates technological progress.

An out-of-the-box keynote surprising you with the future of communication, rise of hybrid realities and new cultural and generational shifts that will affect the way you operate.

For the first time, the UAE’s leading fitness and wellness operators have united to create a comprehensive, industry-led report, marking a major milestone for the region’s fast-growing active sector. This data-driven collaboration offers clear insights into operator performance, consumer behaviours, and market trends, filling a critical gap and helping shape the future of fitness in the UAE.

The session will feature a presentation of the key findings, followed by a panel discussion with the stakeholders behind the report, and an open Q&A.

Step out of the conference room and into a more relaxed setting. The networking lunch is your chance to grab a bite, meet the people behind the ideas, and have real conversations that could spark future collaborations. Whether you're reconnecting with familiar faces or meeting someone new, this setting allows you to share ideas, and build genuine connections.