11:00am

Digital Transformation: Turning the Buzzword Into Reality

Case study on how Fitness First MENA adapted digital solutions to transform the customer experience and invite global audience to participate.

Speakers:

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Kate Milewska
Group Head of Central Operations and Digital Strategy
Fitness First, UAE

11:30am

Survive + Grow: Adapting to Excel

Featuring companies who champion the creation of seamless digital experiences through innovative and technological advances. This session shares both wins and mistakes that all can learn from that can impact your consumers, members and employees. It also shares how important it is to have a disruptor mindset and ‘think outside the box’ approach if you truly want to setup for success.

Speakers:

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Alberto Pardo
Founder
Fitlov, UAE

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Mark Alexander
Business Development Director
Les Mills Middle East, India and Africa, UAE

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Sophia Khoury
Founder and Director for Social Media
C&S Active, UAE

Fares Ghandour
Founder and CEO, Tuhoon, Partner
Wamda, UAE

12:15pm

How Web3 is Changing the Face of Fitness and Wellness in the Middle East

Retention, retention, retention! All businesses know that to retain is more cost effective than to find new clients. This session explains why Web3 and the Metaverse is important for the fitness and wellness community.

Speakers:

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Vishal Gondal
Founder & CEO
GOQii, India

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Keith Rumjahn
Founder and CEO
OliveX, Hong Kong

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Dr. Sajeev Nair
Founder
Limoverse, UAE

13:00pm

Break

14:00pm

Scaling, Raising Funds, Building Trust and Conquering in Fitness and Wellness Through Programmes and Relationship Building

Raising funds is only one part of the process. The relationship between start-up founders and investor is quoted to be as “Their fates are now inextricably entwined”. Partnerships is key and is one of the most important methods in growth. This session is a not to be missed panel, sharing insights to relationship building, trust and delivery.

Speakers:

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Elliott L. Denham
Technology Eco-System Assistant Manager
Dubai Silicon Oasis, DTEC, UAE

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Alaa Ismail Al Haija
Founder & CEO
Aladdinb2b & Draper-Aladdin Startup Competition, UAE

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Vaibhav Kashyap
Founder
WellX, UAE

14:30pm

Penetrating Saudi Arabia: Business Data all Startups Should Know About Saudi Arabia

Join this session and get the latest insights on Saudi Arabia fitness and wellness industry ready for your startup. This presentation will be data based by a collection of information by seasoned startup mentor.

Speakers:

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Bojan Cvijanovic
Founder and CEO
Health and Fitness Consulting, KSA

15:00pm

Innovation And Sustainability Are Meaningless

This session essentially highlights how easily brands use the words “innovation” and “sustainability” when in reality they are doing very little. This session will illustrate examples of the impact real innovation and sustainability can have.

Speakers:

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Rob Warner
Chief Innovation Officer
Squatwolf, UK

15:30pm

Evolution of ‘FitWell’ Startups and Innovation

A panel showcasing some of the FitWells startups faciliting to the needs of fitness and wellness community for active wears, tech-wearables, home fitness and the 24/7 digital assistance.

Speakers:

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Anwar Shaikh
General Manager
Ultrahuman, UAE

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Hasan Wehbi
Founder
Dudi, UAE

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Bassam H.Arays
Head of Business
ALLUP APP Portal, UAE

16:00pm

End of Day

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