IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Industry

Qodeca’s New Visual Identity

September 4th, 2025

Qodeca, proud sponsor of the VIP Buyers Lounge, has officially launched its new visual identity. Fresh, bold, and inspiring, the rebrand sets a dynamic direction for the company’s future.

The transformation is the result of numerous creative sessions, countless hours of conceptual work, and a tremendous flow of creative energy from the Qodeca team.

A Brand Built on Values

Qodeca’s new identity represents much more than a visual refresh. It reflects a conscious decision to communicate the company’s core values with even greater clarity — values that have long shaped its partnerships with clients and collaborators.

This rebranding has been shaped by the experiences, insights, and feedback of Qodeca’s clients and partners, resulting in a brand that embodies what matters most:

  • Trust and genuine partnership

  • Expertise and deep industry knowledge

  • An unconventional approach

  • Dynamism and courage in action

Trust and Relationships: The Foundation of Success

"We are grateful for every piece of feedback, every reference, every conversation, and the trust our partners have placed in us. It is thanks to them that we have been able to better define who we are and where we are heading as a brand.

We believe this transformation will enable us to more fully reflect Qodeca’s identity — a company that not only builds technology, but also fosters relationships, trust, and real business value.”

About Qodeca

Qodeca is an expert and advisor in technology and innovation for the fitness industry. It consistently focuses on building strong relationships and genuine partnerships. 

The company’s flagship activities include consulting and supporting clients at every stage — from strategic and technological audits to building scalable applications that drive member and employee engagement, and thereby enhance business operational efficiency.

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