Newsroom

Wearables in the Middle East have firmly moved into the mainstream. What started as a niche fitness accessory has evolved into an everyday lifestyle product, driven by strong consumer spending power, rapid digital adoption, and a region-wide focus on active living. Smartwatches and fitness trackers are now embedded into daily routines across the GCC, and the numbers show just how fast the market is scaling.

Padel has evolved from a niche racket sport into one of the fastest-growing recreational industries in the UAE. Its rise reflects shifting lifestyle habits, sustained investment, and a global boom that continues to reinforce local expansion.

What does it really take to build a brand that actually scales in today’s fitness and wellness market? In this Industry Insights feature, we sit down with Hamza, founder of GHM Consultancy, a leading Middle Eastern based consultancy to explore the thinking behind building sustainable, system-led growth.

In this Industry Insights interview, we sit down with Nicki Bedford, Founder of the Female Founders Network and host of She Leads the Way, to explore the experiences that shaped her entrepreneurial journey and her mission to create intentional spaces where women can grow, connect and scale.

His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council (DSC), today launched the Dubai Sports Sector Strategic Plan 2033, outlining a comprehensive vision to strengthen the sector’s competitiveness, unlock economic potential and position Dubai as the world’s top sporting city by 2033.

Flagship club in Arjan district establishes firm footprint for planned future club expansion across United Arab Emirates (UAE); members have access to personalized wellness plans, club’s full Technogym suite of equipment, SmartCoaching ecosystem and 5,600 additional clubs worldwide

Enhance is redefining personal training for gyms and trainers. From best-in-class software that manages PT at scale to tools that empower trainers to run their business and thrive, Enhance is building the future of PT.

Qodeca, proud sponsor of the VIP Buyers Lounge, has officially launched its new visual identity. Fresh, bold, and inspiring, the rebrand sets a dynamic direction for the company’s future.

The region’s leading fitness and wellness operators are joining forces to deliver the first comprehensive industry-led report of its kind for the UAE’s fast-growing active sector. This report marks a historic moment, as competing operators unite for the greater good of the industry, and its future.