CEO FORUM AGENDA
CHAIRED BY DAVE WRIGHT, FOUNDER, MYZONE
10:00am
Welcoming Note by Chairperson
Founder, Myzone
10:15am
Exclusive! Launch of Dubai’s 1st Fitness Industry Rating Report by The Fit Guide
An analysis of Dubai’s fitness industry performance, looking at trends, strengths, weaknesses and how Dubai compared to other leading fitness cities.
Founder and CEO,The Fit Guide
10:35am
Fuelling Tomorrow: The Power of Nutrition in Transforming Lives and Businesses
Addressing the profound impact of nutrition on individual health, corporate performance, and the future of the nutrition industry. The session delves into various aspects, such as the role of nutrition in promoting employee wellness, the potential for product innovation in the nutrition sector, and the broader social responsibility of the company in promoting healthier lifestyles. This topic not only highlights the significance of the nutrition company’s mission but also explores the strategic vision for its growth and impact.
Regional VP – Greater China, South Asia & META, Glanbia Performance Nutrition
11:00am
The Ways of Change, Pivoting and Championing
Presenting on leadership strategic movements in the volatile fitness business and diversifying into many sports, fitness and wellness business facets.
Founder and CEO, Armah Sports, KSA
11:20am
Q&A Session
11:45am
Break
12:00pm
From Purpose to Profits: The Roadmap to Multi-Million Dollar Brands
Sharing insights on the strategic journey that transforms heartfelt purpose into multi-million dollar success.
Founder and CBO, EvolveYou and Oner Active, UK
12:20pm
Synergy of Hospitality and Fitness: Elevating Guest Experience through Innovative Wellness Offerings
Suzelle will identify the transformation and embrace the wellbeing revolution through community building, as well as elevate guest experience by the integration of fitness amenities and innovative wellness programming. She will also share her insights on the future impact in evolution – shaping the way people travel, relax, and prioritize wellbeing.
President & Founder, Fit Bodies Inc, USA
12:40pm
The Future of Marketing and Engagement in Fitness
Serving big global brands and local large conglomerates such as lululemon, Majid Al Futtaim, Saks Fifth Avenue, Tryano, Chalhoub Group and helped many regional and global startups such as Gravity Calisthenics Gym, We Are Iconic, Gymshark and more, Hamza will be exploring the evolving landscape of marketing and engagement strategies within the fitness industry.
Founder and CEO, GHM Consultancy, UAE
13:00pm
Break
13:30pm
How to Build a Billion Pound Brand in Seven Years; The Gymshark Story
In this exclusive two-part session, Noel Mack, Chief Brand Officer of Gymshark, reveals how the company went from a sewing machine in a bedroom to the global billion-pound brand you see before you today in just seven years. In the second half of the session, Noel will be joined by Chris Williamson, Host of the Modern Wisdom podcast to discuss the highs, lows and lessons learned along the way to becoming only the second British brand to achieve Unicorn status with no prior funding.
Chief Brand Officer, Gymshark
14:30pm
The Art of Instinctive Listening
The art of Instinctive listening refers to the skillful practice of tuning into one’s natural intuition and perceptive abilities in order to better understand and connect with both people and the environment. This session demonstrates a unique leadership skill adopted by Dr. Dimitri in decision making, selecting talent, and strategizing the business’s next move.
Founder & CEO, Wellfit, UAE
15:00pm
Dialogue: Connecting the Dots – Enhancing Experiences
The discussion delves into how the integration of technology, design, psychology, and user-centered approaches can be leveraged to create seamless and engaging interactions across different platforms and contexts. Through real-world examples and insights, the presentation demonstrates how the thoughtful alignment of these dots can lead to improved user satisfaction, increased efficiency, and a deeper emotional connection with products, services, and experiences.
Panelists:
Executive Vice President
Self Esteem Brands, USA
Founder & CEO
Enhance Fitness, UAE
CEO
Les Mills India, Middle East and Africa, UAE
CEO, InovFitness, Portugal
Moderated by:
CEO, MEFITPRO
16:00pm
End of Forum
AGENDAS ARE SUBJECT TO CHANGE