The The Middle East Fitness Business Summit will feature international business leaders from the fitness world, sharing insights on the latest opportunities in the market and strategies for expanding.

Join top industry leaders, fitness influencers, trainers, manufacturers, distributors and retails from around the world.

Who should attend?

  • Gym, Club and Studio owners and managers
  • Nutrition and supplement business people
  • Fitness Entrepreneurs
  • Equipment manufacturers, distributors, and retailers
  • Gym, Club and Studio procurement professionals
  • Hospitality procurement professionals
  • Fitness Business Investors

2019 Summit Agenda

Thursday, 5 December 2019
Time Topics
10.25 Welcome and Opening Remarks
10.30 Opening Keynote Speech: A Conversation with Matt Prior – My Road from International Cricketer to Entrepreneurship

Matt Prior, Former international cricketer and founder of the ONE PRO brand
Interviewer: Dan Owen, Sport360 Content Director

11.00 Case Study Presentation: Body Masters – A Story of a Successful Turnaround in the Fitness Industry

Wael El Merhabi, CEO, Body Masters

11.30 Panel Discussion: Overview of the Fitness and Wellness Markets – What’s happening now & what’s next?

Moderator: Siddique Farooqi, Evolution-X LLC, Director of Marketing
George Flooks, Fitness First Middle East CEO
Mike Fantigrassi, NASM Head of Product Development and Lead Master Instructor
Justin Musgrove, Leejam Sports CEO (Fitness Time Gyms)
Rory Sweetlove, COO, Gold’s Gym (Al Ahli Holding Group)

12.15 Panel Discussion: How to Build an Authentic and Credible Brand that Resonates

Moderator: Dan Owen, Sport360 Content Director
Panelists: Robert Krizanovic,  Rob Krizanovic Fitness Solutions Founder
Jag Chima, Fitness Entrepreuner

13.00 Break
14.00 Welcome – Afternoon Session
14.05 Panel Discussion: Maximizing Revenue at your Gym/Club – Winning Strategies for New Business and Member Retention

Moderator: Lisa Durrante, Editor, Entrepreneur
Panelists: Ed Elliott, Ahmed Retail (Reebok CrossFit) Director of Health & Fitness Division
Robert Krizanovic, Rob Krizanovic Fitness Solutions CEO
Jamie Moore, The J Club Head of Training and Design

15.00 Panel Discussion: Investors Panel – Where’s the money going in this $14 trillion industry?

Moderator: Lisa Durrante, Editor, Entrepreneur
Panelists: Abdullah Alaskari, founder of Clubfit Gym Co., Managing Partner at C Club Kuwait
Saif Rubie, Owner, Future Gen Sports and Luxury

15.35 Panel Discussion: The power of influence: New age marketing strategies for Start-ups, SMEs and fitness influencers

Panelists: Wajdan Gul, Founder, Squat Wolf
Andreas L Borgmann, Founder and Co-Ceo, Kcal
Michael Addo (Mr & Mrs Muscle), Social Media Influencer

16.20 Closing remarks
16.30 Networking and Beverage Break
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