10:00am

Welcoming Note by Chairperson

Dave Wright
Founder, Myzone

10:15am

Exclusive! Launch of Dubai’s 1st Fitness Industry Rating Report by The Fit Guide

An analysis of Dubai’s fitness industry performance, looking at trends, strengths, weaknesses and how Dubai compared to other leading fitness cities.

Jack Thomas
Founder and CEO,The Fit Guide

10:35am

Fuelling Tomorrow: The Power of Nutrition in Transforming Lives and Businesses

Addressing the profound impact of nutrition on individual health, corporate performance, and the future of the nutrition industry. The session delves into various aspects, such as the role of nutrition in promoting employee wellness, the potential for product innovation in the nutrition sector, and the broader social responsibility of the company in promoting healthier lifestyles. This topic not only highlights the significance of the nutrition company’s mission but also explores the strategic vision for its growth and impact.

Satyavrat Pendharkar
Regional VP – Greater China, South Asia & META, Glanbia Performance Nutrition

11:00am

The Ways of Change, Pivoting and Championing

Presenting on leadership strategic movements in the volatile fitness business and diversifying into many sports, fitness and wellness business facets.

Fahad Alhagbani
Founder and CEO, Armah Sports, KSA

11:20am

Q&A Session

11:45am

Break

12:00pm

From Purpose to Profits: The Roadmap to Multi-Million Dollar Brands

Sharing insights on the strategic journey that transforms heartfelt purpose into multi-million dollar success.

Krissy Cela
Founder and CBO, EvolveYou and Oner Active, UK

12:20pm

Synergy of Hospitality and Fitness: Elevating Guest Experience through Innovative Wellness Offerings

Suzelle will identify the transformation and embrace the wellbeing revolution through community building, as well as elevate guest experience by the integration of fitness amenities and innovative wellness programming. She will also share her insights on the future impact in evolution – shaping the way people travel, relax, and prioritize wellbeing.

Suzelle Snowden
President & Founder, Fit Bodies Inc, USA

12:40pm

The Future of Marketing and Engagement in Fitness

Serving big global brands and local large conglomerates such as lululemon, Majid Al Futtaim, Saks Fifth Avenue, Tryano, Chalhoub Group and helped many regional and global startups such as Gravity Calisthenics Gym, We Are Iconic, Gymshark and more, Hamza will be exploring the evolving landscape of marketing and engagement strategies within the fitness industry.

Hamza Gherera
Founder and CEO, GHM Consultancy, UAE

13:00pm

Break

13:30pm

How to Build a Billion Pound Brand in Seven Years; The Gymshark Story

In this exclusive two-part session, Noel Mack, Chief Brand Officer of Gymshark, reveals how the company went from a sewing machine in a bedroom to the global billion-pound brand you see before you today in just seven years. In the second half of the session, Noel will be joined by Chris Williamson, Host of the Modern Wisdom podcast to discuss the highs, lows and lessons learned along the way to becoming only the second British brand to achieve Unicorn status with no prior funding.

Noel Mack
Chief Brand Officer, Gymshark
 

14:30pm

The Art of Instinctive Listening

The art of Instinctive listening refers to the skillful practice of tuning into one’s natural intuition and perceptive abilities in order to better understand and connect with both people and the environment. This session demonstrates a unique leadership skill adopted by Dr. Dimitri in decision making, selecting talent, and strategizing the business’s next move.

Dr. Dimitri Koutsoubakis
Founder & CEO, Wellfit, UAE

15:00pm

Dialogue: Connecting the Dots – Enhancing Experiences

The discussion delves into how the integration of technology, design, psychology, and user-centered approaches can be leveraged to create seamless and engaging interactions across different platforms and contexts. Through real-world examples and insights, the presentation demonstrates how the thoughtful alignment of these dots can lead to improved user satisfaction, increased efficiency, and a deeper emotional connection with products, services, and experiences.

Panelists:

vanden

Sander Van den Born
Executive Vice President
Self Esteem Brands, USA

Tarek Monir
Founder & CEO
Enhance Fitness, UAE

Glen Stollery,
CEO
Les Mills India, Middle East and Africa, UAE

Jose Teixeira,
CEO, InovFitness, Portugal
Moderated by:

GREG BOUCHER
CEO, MEFITPRO

16:00pm

End of Forum

AGENDAS ARE SUBJECT TO CHANGE

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