MECOTEC eyes UAE’s lifestyle sector to promote cryo technology’s benefits and support well-being aficionados
The company is creating awareness on the benefits of its products and services
Germany’s MECOTEC, the global leader in the cryo technology industry, is pushing forward with its ambitious strategy of expanding in the Middle East and North Africa (MENA) region by creating more awareness on the tremendous benefits of its innovations, products and services.
Building on the success of its participation in The Hotel Show in May, the premier hospitality industry conference and exhibition in Dubai, MECOTEC is confident that it will be able to tap into the huge business and client potential in the United Arab Emirates (UAE), the Middle East and beyond.
This includes making inroads into the lifestyle industry, which is experiencing continued growth amid individuals who are giving more priority to their well-being and overall holistic development.
MECOTEC recently opened its first office in Dubai, which is aligned to its plans of expanding into MENA from the UAE, the business, financial and, notably, lifestyle hub of the region — which provides a two-pronged opportunity for the company to offer its services and help individuals achieve their well-being goals through the innovative benefits of cryo technology.
“We are well-positioned to serve and respond to the high demands of the well-being community in the UAE and wider Middle East region. The UAE is a melting pot of people from all over the world and we are more than capable to deliver them what they need and want,” said Enrico Klauer, chief executive officer of MECOTEC.
“At MECOTEC, we believe providing the best cryo technology is of utmost importance for anyone — be they lifestyle buffs, those who want to indulge in therapies and the ones who want to discover its benefits for the first time.”
Cryotherapy, a non-invasive method of treating ailments, is used for muscles rehabilitation, relieving a person’s body of aches and pains, and for overall wellness. The cryosessions are done in specialized chambers — “cryo saunas”, as Klauer terms them — that are cooled to extremely low temperatures, as cold as –85°C to –110° C. The technology is used by a diverse set of people, most notably from those in the wellness, beauty and sports verticals.
Unlike nitrogen based cryo chambers, which require a constant supply of liquid nitrogen that makes costs expensive in the long term and increases safety risks, MECOTEC´s cryo chambers — such as its flagship the “cryo:one” chambers— are electrically operated cold chambers that are safer, more reliable and more comfortable.
The company sees a huge opportunity in the UAE as more individuals become more conscious about their well-being and are constantly looking for ways to improve.
“What we really want to do is contribute to these people’s goals of boosting their well-being. We recognize that this has become an important aspect of their lives,” Klauer said.
MECOTEC, headquartered in Saxony-Anhalt, Germany, was founded in 2006 and has evolved from a pioneer in the cryo technology field to a leading global company that offers high-tech cooling solutions in the pharmaceutical, wellness and sports.