IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Industry
Dubai Active Industry
Dubai Active Industry
Dubai Active Industry
Dubai Active Industry

Dubai Active Industry Buyers Programme

Welcome to the region’s leading Buyers Programme for the fitness and wellness industry.

Welcome to the region’s leading Buyers Programme for the fitness and wellness industry.

Returning for three impactful days, the Dubai Active Industry Buyers Programme delivers a seamless, results-driven business matching experience. Recognised as the gold standard in the region, this year’s edition builds on its proven success, offering multiple opportunities to connect, engage, and drive business across the weekend, all supported by our expert team. Eligible participants will also benefit from personalised matchmaking services to ensure their commercial objectives are fully achieved.

Who Should Apply

Who Should Apply

If you operate within any of the following sectors, this programme has been designed with you in mind:

  • Retailers & Shop Owners

  • Distributors

  • Gym & Studio Operators

  • Real Estate Developers

  • Hoteliers & Hospitality Groups

  • Hospitals & Healthcare Providers

  • Investors & Venture Capitalists

  • Government Bodies & City Councils

Programme Benefits

Programme Benefits

As a participant in the Buyers Programme, you will:

  • Receive full access to the VIP Buyers Lounge and DAI Matchmaking App, enabling you to browse exhibitors, schedule appointments, and manage your agenda with ease.

  • Benefit from dedicated support through our Matchmaking Team, offering personalised meeting recommendations aligned with your business objectives (subject to eligibility).

  • Be considered for the Hosted Buyers Programme, providing exclusive privileges and VIP access throughout the event (subject to eligibility).

What’s Included in the VIP Buyers Programme

All Access VIP Pass (worth AED 3,000)

Pre-Opening Event VIP Seat

VIP Business Lunch Invite

Matchmaking App Access

VIP Buyers Lounge Access (incl. all-day catering)

Access to all Summits

VIP Exhibition Tour

Dedicated Personalised Matchmaking

Dedicated Personnel to Manage Meetings Schedule

Flights, Accomodation and Transportation (if eligible)

Speed Networking Event Access

Your Commitment as a Buyer

Your Commitment as a Buyer

  • Participate in the curated VIP Exhibition Tour for exclusive product insights and introductions

  • Commit to and attend all pre-scheduled meetings with VIP exhibitors, as per approval

  • Arrive on time and prepared for each scheduled appointment to ensure a productive experience for both parties

  • Engage in the full VIP experience 

  • Provide feedback post-event to help us continually improve the Buyers Programme

Testimonials

Dubai Active Industry was an incredibly insightful event, offering a comprehensive look at trends, products, and strategies shaping the fitness sector. The networking opportunities were excellent. I connected with key industry figures, explored promising business prospects, and purchased machines showcased at the event. The team’s professionalism, from curated panels to seamless logistics, made it a standout experience.

Myriam Elias

Founder / Managing Director Power Lounge, Oman

From seamless airport transfers to excellent accommodation, every detail exceeded my expectations. Having attended major trade fairs around the world, I found this year’s Dubai Active Industry to be outstandingly professionally organised, with an impressive number of exhibitors. I had several successful meetings and have since place orders with multiple parties. I’m honoured to have been part of the event and look forward to returning next year.

Ajesh Kumar

Regional Manager, Sport Village Qatar

Interested in getting involved?

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