IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Industry
Dubai Active Industry
Dubai Active Industry
Dubai Active Industry
Dubai Active Industry

Agendas

XPRO Summit

Chaired by: Jonathan Lundy, Founder & CEO, Gymfluencers

25 October 2024

10:30AM

Insights and Trends: Key Findings from the 'Working in Fitness' Survey, UAE

10:30AM | Insights and Trends: Key Findings from the 'Working in Fitness' Survey, UAE

This session will discuss the key findings and insights from the 'Working in Fitness' survey conducted in the UAE, highlighting current trends, challenges, and opportunities within the fitness industry in the region.

Presented by

Catherine Hanson Farid

Director of Operations, REPs UAE and Chair, ICREPs

11:00AM

Fitness and The Entrepreneurial Roadmap

11:00AM | Fitness and The Entrepreneurial Roadmap

Join the special session by Courtney Black, Founder of the Courtney Black app and Sofina Active, sharing insights of her entrepreneurial journey in fitness, training and business.

Presented by

Courtney Black

Founder, Courtney Black App

Moderated by

Jonathan Lundy

Founder and CEO, Gymfluencers

12:00PM

$160M+ in Online Coaching Revenue: Navigating the Peaks and Valleys of Fitness Entrepreneurship

12:00PM | $160M+ in Online Coaching Revenue: Navigating the Peaks and Valleys of Fitness Entrepreneurship

Explore the strategies, challenges, and triumphs of scaling a fitness business from startup to industry leader and discover how to tackle market fluctuations, leverage innovation, and sustain growth in a competitive landscape.

Panelists

Ken Brickley

CEO, MacroActive

John Franich

Co-Founder, MacroActive

Moderated by

Gareth Manger

Chief Revenue Officer, MacroActive

1:00PM

The Evolution of Gamification in Fitness and Training - 1 CPD Point

1:00PM | The Evolution of Gamification in Fitness and Training - 1 CPD Point

From group fitness to one-to-one training, this session explores the future of gamification and the strategies you can explore to be ahead.

Panelists

Marwan Albanna

Master Trainer, Veo by Emaar Hospitality Group

Danny Bartlett

Senior Master Trainer, TRX and Head Tutor, ISSA Middle East

Ben Davis

Head of Operations, Champs Training Fitness Group (F45)

Moderated by

Jonathan Lundy

Founder and CEO, Gymfluencers

Accredited by

2:00PM

Navigating the Pilates Landscape: Exploring Trends, Classical vs. Contemporary Approaches, and Future Pathways - 1 CPD Point

2:00PM | Navigating the Pilates Landscape: Exploring Trends, Classical vs. Contemporary Approaches, and Future Pathways - 1 CPD Point

Examining current trends, contrasts between classical and contemporary methodologies, and potential future developments in the practice of Pilates. This talk highlights evolving techniques, varied instructional styles, and innovations shaping the discipline's future.

Presented by

Heba Abdel Gawad

Co-Founder and Head of Education, .body//HACK

Accredited by

3:00PM

From Trainer to Gym Founder: Believing in your WHY

3:00PM | From Trainer to Gym Founder: Believing in your WHY

A heartful session by Kevin Teixeira, Founder and CEO of The Warehouse Gym on the challenges and triumphs faced as a Personal Trainer and establishing one of the UAE’s most successful Gym operators.

Presented by

Kevin Teixeira

Founder and CEO, The Warehouse Gym

Moderated by

Jonathan Lundy

Founder and CEO, Gymfluencers

4:00PM

The Gut-Brain Connection: Probiotics, Microbiota, and Their Impact on Health - 1 CPD Point

4:00PM | The Gut-Brain Connection: Probiotics, Microbiota, and Their Impact on Health - 1 CPD Point

This session will investigate the emerging science of how probiotics and gut microbiota influence mental and physical health, discuss the effects of diet on microbiota composition and its broader health implications, examine different diet types (e.g., ketogenic, plant-based, Mediterranean) and their respective benefits and drawbacks and understand optimal protein intake and addressing the latest trends.

Presented by

Nathalie Jabrayan

Head of Nutrition, Enhance Fitness

Accredited by

26 October 2024

10:30AM

Youth Sport Development, Education, and Pathways

10:30AM | Youth Sport Development, Education, and Pathways

This talk will explore the multifaceted approach to nurturing young athletes, focusing on the pivotal role of education in developing their skills and shaping their futures. We'll delve into creating effective pathways that not only advance athletic abilities but also ensure personal growth and academic success, preparing youth for a range of opportunities both within and outside of sports. The discussion will highlight innovative strategies and programs that support holistic development, connecting budding athletes with the tools and networks they need to thrive.

Hosted by

Nigel Prasad

Managing Partner, Alternate A and Senior Sports Advisor, Talentlockr

11:00AM

Long-Term Succession Planning - Moving the Workforce from International Placements to Emirati Citizens

11:00AM | Long-Term Succession Planning - Moving the Workforce from International Placements to Emirati Citizens

Explore strategic approaches to transitioning from international placements to Emirati citizens in the workforce, ensuring sustainable company growth and local talent development in the UAE.

Presented by

Aaron McCulloch

Director and Co-Owner, Your Management Solutions Group (YMSG)

12:00PM

Secrets to Pivoting: From Gym Owners to Education

12:00PM | Secrets to Pivoting: From Gym Owners to Education

Explores how gym owners can successfully transition from managing fitness facilities to becoming educators in the industry. It covers strategies for leveraging their experience in gym management to develop educational content, teach fitness courses, or train other professionals in their Fitness Education Business. The Fitness Group Education

Presented by

Steven Dick

Co-Founder, The Fitness Group Education

Scott Agnew

Co-Founder, The Fitness Group Education

1:00PM

New Accreditation and Education and the Opportunities for your Training Career

1:00PM | New Accreditation and Education and the Opportunities for your Training Career

This panel discussion will explore how evolving certification standards and educational programs enhance professional credibility and skills. It covers new certification requirements, advanced courses, and specialised training, highlighting increased career opportunities, higher earning potential, and the importance of staying updated with industry trends and best practices.

Panelists

Jenny Patrickson

Managing Director, Active IQ

Dan Duran

Chairman, REX Roundtables for Executives

Haya Sawan

Managing Director, Motion Academy

Gavin Baxter

Chief Commercial Officer, The Fitness Group Education

Presented by

Catherine Hanson Farid

Director of Operations, REPs UAE and Chair, ICREPs

2:00PM

Scaling Essentials for High Value and High Earning Online Coaching Brands in 2024 - 1 CPD Point

2:00PM | Scaling Essentials for High Value and High Earning Online Coaching Brands in 2024 - 1 CPD Point

Learn the systems and strategies that are working in the online coaching space, to drive consistent leads, make a bigger impact, and maximise profit.

Presented by

Mark Coles

Founder and CEO, Coaching Concierge

Accredited by

3:00PM

Expanding your Training Profession in Saudi Arabia

3:00PM | Expanding your Training Profession in Saudi Arabia

Delving into strategies for growing a fitness career in the Saudi market, this session addresses understanding local cultural norms, leveraging social media, and navigating regulatory requirements to achieve effective reach, and cover scaling essentials for high-value and high-earning online coaching brands in 2024.

Presented by

Shimaa Adel Elharony

Business Development Manager, Motion Academy

4:00PM

Rapid Fat Loss Strategies for Industry-leading Client Transformations - 1 CPD Point

4:00PM | Rapid Fat Loss Strategies for Industry-leading Client Transformations - 1 CPD Point

Too many coaches use approaches designed for physique athletes with their clients. This leads to slower results, less satisfied, hungrier clients & fewer amazing transformations! Learn how Rapid Fat Loss strategies increase client adherence & maximise results!

Presented by

Martin MacDonald

CEO and Founder, Mac-Nutrition Uni

Accredited by

27 October 2024

10:30AM

The Essentials of Scaling an Online Coaching Business: My Journey to Achieving 5X Growth in Online Coaching in Just 6 Months!

10:30AM | The Essentials of Scaling an Online Coaching Business: My Journey to Achieving 5X Growth in Online Coaching in Just 6 Months!

Transitioning from the corporate world to the entirely different realm of online coaching was a challenging journey filled with emotional highs and lows. On top of that, I was balancing fatherhood, content creation, and co-founding two other businesses. The good news? It worked. In just six months, I successfully grew KG Workouts by 5X. Join me as I share my journey, the strategies I used, and the lessons I learned along the way on how to scale an online coaching business effectively.

Presented by

Karim Gabriel

Founder, KG Workouts

11:00AM

Beyond Teaching: Hacks to Master Excellency in your Yoga Career - 1 CPD Point

11:00AM | Beyond Teaching: Hacks to Master Excellency in your Yoga Career - 1 CPD Point

Discover the path to elevating your career from yoga teacher to master trainer and influential figure. This guide offers key insights and strategies to help you make this transformative journey successfully.

Presented by

Yash Moradiya

Yoga Master Trainer, 10x Guinness World Record Holder

Accredited by

12:00PM

HYROX Training - Revolutionising Fitness - 1 CPD Point

12:00PM | HYROX Training - Revolutionising Fitness - 1 CPD Point

Join us for an enlightening presentation on HYROX 365 training, a revolutionary fitness concept that's taking the world by storm.

This keynote session at the Dubai Active XPRO Summit will delve into the core principles, benefits, and global impact of HYROX and the new HYROX 365 Group Training and Education Programs.

Key Points:

  • Introduction to HYROX: Learn about the unique blend of endurance and functional fitness that defines HYROX.

  • Training Methodology: Discover the science behind HYROX 365 workouts and how they contribute to overall fitness.

  • Global Movement: Explore how HYROX has evolved from a competition to a worldwide fitness phenomenon.

  • Inclusivity in Fitness: Understand how HYROX and HYROX365 caters to athletes of all levels, promoting accessibility in fitness.

  • Community Building: Learn about the strong, supportive global community that HYROX 365 has fostered. - Future of Fitness: Gain insights into how HYROX is shaping the future of functional fitness and endurance training.

This presentation will offer valuable insights for fitness professionals, gym owners, and fitness enthusiasts looking to stay ahead of the curve in the ever-evolving world of fitness. Don't miss this opportunity to learn about a training method that's redefining what it means to be fit in the 21st century.

Presented by

David Magida

Global Head of Training, HYROX 365

Accredited by

1:00PM

Evolution of the Fitness Industry and Pioneering Tomorrow's Trends

1:00PM | Evolution of the Fitness Industry and Pioneering Tomorrow's Trends

This presentation offers an in-depth exploration of the fitness industry's evolution, charting its growth from a niche market to a global powerhouse. We will analyse international trends that have shaped the industry, examine our current position, and provide insights into emerging trends that will define the future. Drawing on the expertise of FIT College Pty Ltd, a leader in fitness education, we will discuss how professionals can leverage these insights to stay ahead of the curve. The session is tailored for fitness industry professionals eager to understand the historical context, current landscape, and future opportunities in the ever-changing fitness industry. Join us to discover how to position yourself and your business at the forefront of tomorrow's fitness trends.

Presented by

Chris Dickey

Operations Manager, FIT College

Dr. Mark McKean

Curriculum Development & Special Projects, FIT College

Joshua Jones

Education Manager, FIT College

2:00PM

Before Movement, Understand Your Joints: Bridging the Gap and Highlighting the Crucial Role of Joint Training - 1 CPD Point

2:00PM | Before Movement, Understand Your Joints: Bridging the Gap and Highlighting the Crucial Role of Joint Training - 1 CPD Point

Drawing from biomechanics, clinical Pilates, strength training, and manual therapy, this approach deepens your understanding of the difference between learning a skill and having the capacity to sustain it, optimising joint capacity and enhancing movement efficiency.

Presented by

Ava Rodriguez

Founder, Move Beyond with Ava

Accredited by

3:00PM

The Rise of Specialised Training Programmes - 1 CPD Point

3:00PM | The Rise of Specialised Training Programmes - 1 CPD Point

Exploring the multiple dimensions of training programmes that include the growing demand for specialised training programs tailored to specific needs such as pre-and post-natal fitness, senior fitness, injury rehabilitation, and chronic condition management like diabetes and hormonal imbalances.

Presented by

Dr. Glenda Rivoallan

Founder and CEO, We Talk Wellbeing

Accredited by

4:00PM

Myzone: Beyond the screen - 1 CPD Point

4:00PM | Myzone: Beyond the screen - 1 CPD Point

Buckle up for 60 minutes of movement magic that will encourage you to think different to the way you sell, programme and plan your member journey.

From this session, you'll learn how you can leverage wearable technology to differentiate between what a member wants and what they really need. This is an essential in making physical activity fun and engaging, creating a sustainable and achievable lifestyle change.

Are you ready to make movement a movement and lead your community to their best life, one heartbeat at a time?

Hosted by

Rachel Young

Director of Business Development, Myzone EMEA

Accredited by

*Agendas are subject to change

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