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Taiwan Excellence Champions Innovations at Dubai Muscle Show 2024
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The Middle East's Leading International Fitness & Wellness Tradeshow
The Middle East's Leading International Fitness & Wellness Tradeshow
24-26 October 2025
Dubai Exhibition Centre, Expo City
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Welcome to our new home
Welcome to our new home
A new chapter of modernization and innovation. Experience the forward-thinking, dynamic energy of Dubai Exhibition Centre, Expo City.
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Get involved in 2025
Get involved in 2025
Showcase your brand in front of 38,000 attendees. Connect with leading industry buyers, retailers and distributors.
38,000
Attendees
30,000
Sqm Exhibition Space
750+
Buyers Meetings
400+
Exhibiting Brands
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Join us October 2025
As the region’s leading health, fitness and wellness event, Dubai Active Industry is the pinnacle meeting point for industry professionals. Our platform is dedicated to business development, catalysing growth, expansion, networking, and education opportunities.
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Join us in Riyadh 2025
Mark your calendars on 7-8 February for the KSA's Leading International Fitness and Wellness Tradeshow, Riyadh Active Industry
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Summit Series
Specialised conferences tailored to all fitness professionals. Explore the latest trends, broaden your knowledge, and hear from the global leaders who are shaping the fitness/wellness industry.
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The Exhibition
Join 350+ of the world’s leading brands showcasing the latest products, services and innovations. Featuring brands from all sectors including Equipment, Technology, Wellness Solutions, Nutrition and many more.
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Networking Opportunities
Providing unparalleled functions for networking and engaging with key industry players, rub shoulders and forge lasting relationships.
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Sponsors & Partners
Platinum Sponsor
Platinum Sponsor
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CEO Forum Title Sponsor
CEO Forum Gold Sponsor
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CEO Forum Gold Sponsor
Hospitality Partner
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Hotel Partner
Official Education Sponsor
Buyers Lounge
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XPRO Summit Media Partner
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Strategic Partner
Supported by
In collaboration with
Organised by
Join our network
Sign-up and be first to hear about the latest exciting show updates. Stay tuned for some ground-shaking announcements coming soon!
Thank you for your interest
We will be in touch soon!