IEG Middle East

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active Industry
Dubai Active IndustryDubai Active Industry

The Middle East's Leading International Fitness & Wellness Tradeshow

The Middle East's Leading International Fitness & Wellness Tradeshow

24-26 October 2025

Dubai Exhibition Centre, Expo City

Dubai Active IndustryDubai Active Industry

Welcome to our new home

Welcome to our new home

A new chapter of modernization and innovation. Experience the forward-thinking, dynamic energy of Dubai Exhibition Centre, Expo City.

Dubai Active IndustryDubai Active Industry

Get involved in 2025

Get involved in 2025

Showcase your brand in front of 38,000 attendees. Connect with leading industry buyers, retailers and distributors.

38,000

Attendees

30,000

Sqm Exhibition Space

750+

Buyers Meetings

400+

Exhibiting Brands

Join Us

Join us October 2025

As the region’s leading health, fitness and wellness event, Dubai Active Industry is the pinnacle meeting point for industry professionals. Our platform is dedicated to business development, catalysing growth, expansion, networking, and education opportunities.

Dubai Active Industry
Join us in Riyadh 2025

Join us in Riyadh 2025

Mark your calendars on 7-8 February for the KSA's Leading International Fitness and Wellness Tradeshow, Riyadh Active Industry 

2024 Event Gallery

Dubai Active Industry
Summit Series

Summit Series

Specialised conferences tailored to all fitness professionals. Explore the latest trends, broaden your knowledge, and hear from the global leaders who are shaping the fitness/wellness industry.

2024 Speakers

Dubai Active Industry
Dubai Active Industry
The Exhibition

The Exhibition

Join 350+ of the world’s leading brands showcasing the latest products, services and innovations. Featuring brands from all sectors including Equipment, Technology, Wellness Solutions, Nutrition and many more.

Dubai Active Industry
Dubai Active Industry
Networking opportunities

Networking Opportunities

Providing unparalleled functions for networking and engaging with key industry players, rub shoulders and forge lasting relationships.

Sponsors & Partners

Platinum Sponsor

Wellness First

Platinum Sponsor

Taitra

CEO Forum Title Sponsor

Self Esteem Brands

CEO Forum Gold Sponsor

Enhance

CEO Forum Gold Sponsor

MyZone

Hospitality Partner

Fit Bodies

Hotel Partner

SIRO

Official Education Sponsor

Active IQ

Buyers Lounge

QODECA

XPRO Summit Media Partner

Gymfluencers
Dubai Fitness Challenge

Strategic Partner

REPS UAE

Supported by

Dubai Sports Council

In collaboration with

IEG Middle East

Organised by

Join our network

Sign-up and be first to hear about the latest exciting show updates. Stay tuned for some ground-shaking announcements coming soon!

Thank you for your interest

We will be in touch soon!

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